How to Use Instagram Insights

We’re all about growing your Instagram community and crushing those engagement numbers.  And it all comes down to giving your target audience the most relevant content they genuinely enjoy.  But, how do you know what this exactly is? Do you go from account to account and ask? Do you consult a psychic? Or do you […]

How to Gain Followers on Instagram – The Ultimate Guide

With a staggering 1.074 billion users active on the platform, Instagram is the place to be in 2021. Whether you’re an influencer, a business, or an agency looking to build brand awareness, promote your products, and increase sales, you’ve come to the right place.  However, to cut through the massive competition and reach your ideal […]

Ultimate Guide to Creating Engaging Instagram Video Content

So, it’s 2021, and we’re far from the opinion that Instagram is some indie app for photographers, artists, and creatives.  All of the latest updates show a serious commitment to businesses and entrepreneurs trying to make it big using Instagram as their primary marketing and, as of recently, sales channel.  As we’re on the myth-busting […]

The Difference Between Instagram and TikTok and Why You Should Leverage Both

We’ve come full circle since the beginning of the year. While the TikTok vs. Instagram battle was all the rave at the beginning of the year, we’re coming closer to realizing that you could and should consider both.  But before that, let’s break down what the fuss was all about in the first place.  TikTok […]

How to start a blogger Outreach Campaign

How to Grow Your Instagram Page and Business With Clever Blogger Outreach Tips & Tricks The right kind of exposure and representation is vital to social media. No matter the service, product, or business – bloggers and reviewers can significantly boost your reputation. Especially on a platform as visual as Instagram.  Perhaps it’s not a […]

Insta Stories for Business: How to boost your engagement

From 2016 onward, Instagram Stories have grown in popularity and even topped feed posts. The fun and creative format attracts the audience’s attention like no other. This is especially beneficial for brands trying to build brand awareness, improve engagement and sales.  In fact, brand Stories make up one-third of the most viewed Stories on the […]

What Can Followers See on A Professional vs Personal Account?

Instagram sure has come a long way since 2013.  Today, businesses are born and flourishing on this platform. It’s not just a fun little lunch-break activity anymore. It’s awfully functioning business space. A single user can customize the visibility of their profile, however, they please! Along with the information that is displayed. When it comes […]

A Guide to Social Media Influencers: Mega, Macro, Micro, and Nano

Ask any popular influencer what they dreamed their ideal job would be, and most will say they never imagined it would be this way. How could they? The influencer career wasn’t even a thing when most of them started their first blogs.  It’s crazy when you realize how fast it all happened and how the […]

Fine-tune your Instagram through social testing

Social media has borderline become a business necessity in the last couple of years. Brands are developing their own social media strategies to keep up with their competition. The process has become a full-blown social media science.  If you ask any marketer or social media consultant on why they chose a specific approach, you will […]

2021 Social Media Holiday Hashtag Calendar

The best thing about social media holidays – any day is a social media holiday. From #NationalDayOfUnplugging to #NameYourCarDay, there’s no shortage of creative ways social media makes us appreciate and celebrate every day of the year.  Brands, influencers, and social media aficionados have joined in on the trend. By utilizing important and some outright […]