How to Write Engaging Instagram Captions Tips, Ideas and Examples

How to Write Engaging Instagram Captions: Tips, Ideas and Examples


Sure, a picture is worth a thousand words, but words can help you nail the messaging and get to your audience’s hearts and minds.

Instagram is all about the visual identity and branding. Businesses and influencers trying to navigate this ever-growing platform can sure testify to this. New tricks and strategies pop up daily to help improve a brand’s Instagram presence; or suggest the latest influencer marketing hacks. And most of them are actually legit and quite effective.

However, the way to actually drive a killer engagement and achieve substantial Instagram growth is through the power of words. Or, in this case – an amazing caption.

Once you’ve taken that gorgeous photo or a video and done everything to make it genuinely scroll-stopping, it’s time to make an equally eye-catching and persuasive copy to put in the caption to actually direct the followers to take action.

In this ultimate guide to writing engaging Instagram captions, you will learn

  • How good captions benefit your IG growth
  • How to write a good Instagram caption
  • Best Instagram caption tricks

Fire up those keyboard and creativity engines, and let’s get typing.

The role of Instagram Captions in your IG game

While the fantastic image can attract your Instagram followers, what really makes them stay is the captivating caption.

Just ask any popular Instagram influencer what was one of their first discoveries while learning how to become an Instagram influencer. At least 9 out of 10 will list learning how to make good captions on Instagram as their top five. 

For those of you questioning the purpose of good captions, here are 3 major reasons Instagram captions are super beneficial to your IG success.

Later on, we will break down how to write a good Instagram caption yourself. 

Encourage engagement

Purposely created Instagram captions serve to drive more engagement. By educating, evoking emotion, and inspiring action in your captions, you indirectly drive your followers to take action, like, comment, visit the website, swipe up in your Instagram Stories, and buy the product.

You become Instagram’s favorite 

Instagram’s algorithm, although sometimes working in mysterious ways, has one thing clear – it favors what users favor. So, the more time your audience spends on your posts, the better your chances are at appearing on the Explore Page. A nice picture may entice your followers to like it at best, but cleverly created captions captivate them and encourage more engagement.

Good Instagram captions boost your brand awareness and loyalty 

Longer, storytelling captions draw your audiences in. If you make it more authentic, personal, or candid, you’ll create more trust and loyalty among your audience. Recently we’re seeing more and more brands and influencers use the so-called micro-blogging strategy in IG captions to achieve this effect. 

By considering each caption as a micro-story, content creators provide exclusive insight into their lives and processes. They are giving an exclusive behind-the-scenes narrative to support the image. This deepens the connection with their followers and creates a tight community, which translates into brand loyalty.

Only if you’re the queen Beyoncé herself can you get away with an awesome captionless pic. But even she has to put in the work when she wants to get through to her audience and promote her latest passion project.

Understanding their potential is one, but learning how to write good Instagram captions is an entirely different story. 

But don’t worry, we’ll guide you through each step. 

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I typically keep comments short and sweet, but I just watched the trailer with my family and I’m excited. 🎶please don’t get me hype🎶🤪 “Black Is King” is a labor of love. It is my passion project that I have been filming, researching and editing day and night for the past year. I’ve given it my all and now it’s yours. It was originally filmed as a companion piece to “The Lion King: The Gift” soundtrack and meant to celebrate the breadth and beauty of Black ancestry. I could never have imagined that a year later, all the hard work that went into this production would serve a greater purpose. The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books. With this visual album, I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy. I spent a lot of time exploring and absorbing the lessons of past generations and the rich history of different African customs. While working on this film, there were moments where I’ve felt overwhelmed, like many others on my creative team, but it was important to create a film that instills pride and knowledge. I only hope that from watching, you leave feeling inspired to continue building a legacy that impacts the world in an immeasurable way. I pray that everyone sees the beauty and resilience of our people. This is a story of how the people left MOST BROKEN have EXTRAORDINARY gifts.❤️✊🏾 Thank you to Blitz, Emmanuel, Ibra, Jenn, Pierre, Dikayl, Kwasi and all the brilliant creatives. Thank you to all at Disney for giving this Black woman the opportunity to tell this story. This experience has been an affirmation of a grander purpose. My only goal is that you watch it with your family and that it gives you pride. Love y’all, B

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How to Write Instagram Captions to Engage Your Audience

Now that we are all on the same page on how critical IG captions are for your success let’s learn how to write good Instagram captions in just a couple of steps.

Perfection takes time

First, let’s debunk the most common myth about how to make a good Instagram caption. Ready? Here it is… You don’t have to have it right the first time. 🤯

When thinking about how to write an Instagram caption, most of us would think it just happens that you get a sudden hit of inspiration, you type it out, and that’s it. Not in the slightest.

The key term here is – editing. Allow yourself to have multiple versions and drafts, edit relentlessly until you’re sure there’s nothing else to add or delete, for that matter. Then you can post it feeling sure you won’t think of something incredibly genius when it’s too late.

Take your time and make sure to check your caption copy against the guide below to make sure it will perform well.

Give it all away in the first line

Instagram captions are not the place to let the audience wait for the punchline. If you want to make a killing, you have to start strong. And don’t hesitate to give it all away in the beginning.


Well, first of all, let’s not forget about the funny little thing called the Instagram brain we’ve all been developing. If you don’t want to risk your audiences leaving before getting to the point of your caption, you have to put it first. Whether it’s the important announcement or a strong first line of a micro-blog about anything, you have to draw them in before they bounce.

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Conscious living. It’s a brand tenet here at Highbrow Hippie and one that, throughout the years, has woven itself into every aspect of my life. But what does it really mean to live consciously? Does it mean that you do yoga, drink green juice and meditate? Because that’s what IG will have you believing. However, living consciously shows up in very simple ways. It shows up in setting boundaries and saying “No” to someone or something that doesn’t work for you. It shows up in knowing yourself. Most importantly, it shows up through intention and being thoughtful about the choices you make and why. What’s important to you? Why? Are you aligning yourself with those things? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ During times of chaos and uncertainty, it can be easy to lose your center and hard to tap into a sense of equanimity. However, if we pause for a moment, we can acknowledge the existing reality that we are never fully in control, nor do we know what lies ahead. This time is no different. The only thing that we are fully in control of is ourselves – our thoughts, our words, our actions – so why not put those to work for us now? I’ll be going on IG Live tomorrow at 2 PM PST to talk about Living Consciously In Times of Crisis. I’ll be joined by Christa, one of our stylists at the Atelier. We’ll be having a conversation about how we maintain living consciously during this time, the 6 areas we keep front of mind as well as what is challenging us the most. We’d love to have you join in the conversation. If you have any questions/thoughts/comments/ideas DM us or drop them in the comments below and we’ll be happy to discuss tomorrow. In the meantime, stay safe and know that this too shall pass! #highbrowhippie #beauty #wellness #consciousliving Photo: @xokelleyraye

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Moreover, the caption is shortened after the first line, so you want to make it appealing for your followers to click more to read the rest of it.

Continue with a Call-to-Action

Once you have their attention, it’s time to gently push your audience a little further down the sales funnel. 

When figuring out how to make good captions on Instagram, most people forget about the importance of the good ol’ CTA. 

Having a cool, strong, and catchy first line will definitely entice curiosity, but it’s up to a good CTA to actually drive the engagement you’re after.  

There are several ways to create an enticing CTA, depending on the type of your content and your general end-goal.

Let’s break down some of the most useful ones.

If you’d like your followers to engage in a competition or a giveaway, you can simply ask them to tag, share, use a hashtag, etc. in your caption. Of course, it would be helpful to add the entire list of rules for the competition as well. Contests and giveaways are powerful strategies for securing a ton of engagement, boosting your brand awareness, and overall growing your IG.

Asking questions in captions is another common strategy for getting your audience engaged in your posts. Make sure that it’s something everyone likes to talk about. For example, if you’re a business selling toys for pets, ask your followers to share their pets’ favorite playtime activity. You’ll get a ton of comments.

Get a website, blog, or YouTube clicks by directing your audience to the link. As the only clickable link on Instagram is allowed in the bio, you can direct your followers there whenever you want. For example, you have a new excellent blog post you’d like more traffic on; you can simply put the link in your bio, create an enticing post about it, and inform your followers in the caption. You can find out more about the good Instagram bios in our blog post linked here.

Keep it on-brand

Again, depending on the industry you’re in, you need to make sure you find your brand tone and stick to it. Of course, if you’re in a B2C model, you can let your funny side run freely and make the audiences hold their breath for your next over-the-top hilarious caption. Yet, if you’re a B2B, you don’t have to be all too formal and reserved. Instagram is a place where you can let loose and connect to your audience in a more candid manner.

The important thing is, once you’ve created your perfect brand tone, keep it, and let it shine in each one of your captions. Create a sense of familiarity and certain expectations with your followers.

Close with the right hashtags

We’ve all learned the power the right Instagram hashtags carry. In addition to helping your potential customers discover you on Instagram, they also play an essential role in helping you build a strong community.

While there are some deeply rooted myths involving the number of IG hashtags you should use per post, it wouldn’t be smart to miss out on amazing benefits each hashtag can provide. You can always place them in the first comment to achieve a more polished look.

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Weekend feels 💙 Dress @farmrio

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So, how to actually organize your hashtags in captions?

The best practice examples dictate that you must, of course, use the branded ones or campaign-specific ones. This is a no-brainer. 

For the rest, it would be best to follow this practical tip – use 5% of the very frequent ones, 85% of the average frequent ones, and add a 5% of the rare hashtags to get the most optimum results.

Of course, you can leave the struggle to the tools designed to do it for you. We suggest using our super-powerful and completely free Flock Social Hashtag Research Tool to help you navigate the hashtag game.

Make it pop with emojis

Finally, let’s not forget the coolest part of any Instagram caption –  emojis. ✨

Frequently, in written communication, one statement can be received differently, depending on the person reading it. To help you make your point clear, use emojis and convince even the stubbornest cynics of your light-hearted tone and positive messaging.

Moreover, emojis can really make your captions pop and give them that catchy element to attract your followers’ attention.

One of our best Instagram caption tricks – Let it breathe

Insert line breaks between longer paragraphs of your caption copy and/or put hashtags in the first comment for a more polished look. All of this will help create more white space, which lets the copy breathe and helps your audience digest it much easier.

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Turkish Eggs ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let’s get Monday off to a good start with this indulgent delicious dish. Easy to make and perfect for breakfast or a light lunch and best served with crusty bread or flatbreads. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Serves 2 INGREDIENTS ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 200g Greek yogurt – room temperature – I like @timsdairyyogurt 1 clove garlic – crushed Squeeze of lemon 8 small tomatoes 1 avocado – sliced 2 eggs 2 teaspoons rose harissa – I like @belazu_co 1 teaspoon Aleppo pepper 1 red chilli – finely chopped Mint / coriander to finish ⠀⠀⠀⠀⠀⠀⠀⠀⠀ METHOD ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Start by mixing the garlic and lemon juice with the yogurt and split between 2 bowls. Drizzle the tomatoes with a little olive oil, season and roast at 210 degrees for 10 minutes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Poached Eggs⠀ Bring a medium – large pan, with ⠀⠀ 3-4 inches of water to slow gentle simmer. Crack an egg into a small cup then into the simmering water with a quick movement. Leave for 3 minutes, then carefully remove using a slotted spoon. Carefully drain on kitchen towel.⠀⠀ ⠀⠀ Tips:-⠀⠀ ⠀⠀ Use the freshest eggs you can.⠀⠀ ⠀⠀ 2 minutes 40 seconds for small eggs.⠀⠀ ⠀⠀ 3 minutes for medium – large eggs.⠀⠀ ⠀⠀ Bring the water to the boil then turn down to a gentle simmer.⠀⠀ ⠀⠀ Don’t over crowd the pan, it’s better to make them in batches. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Take 1 teaspoon of rose harissa paste and swirl it into the yogurt, do the same to the other portion. Add the avocado, tomatoes and drained eggs. Sprinkle with Aleppo pepper, chilli and herbs. Serve with toast of crusty bread. #f52community ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #eggs #egg #turkisheggs #turkishrecipes #recipes #brunch #sundaybrunch #breakfast #greekyogurt #yogurt #meatfreemonday #food #foodie #foods #vegetarian #vegetarianrecipes #avocado #healthyrecipes #roseharissa #bread #yolk #yolks #instafood #cook #cooks #nomnom #eats

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Writing engaging Instagram captions is a crucial step in your Instagram marketing plan. It takes some time to create a perfect caption, but the ROI is definitely worth the effort. And if you use our step-by-step guide as a cheat sheet for your Instagram captions, you’ll be able to reap the rewards immediately.

Let us know about your progress in the comments.

And be sure to subscribe to our blog for daily updates, tips, and exciting bits on everything Instagram.

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