Let’s be honest: regular ads are being scrolled past quicker than ever. But memes? Memes stick. They’re funny, relatable, and made to be shared—everything a good ad needs to be. That’s why marketers are now exploiting meme culture, mixing trending humor with AI-created visuals and scripts to make ad content that not only makes us laugh but also converts.
With tools such as Pippit, you can turn viral meme templates into genuine ads with just a product link and some imagination. No production team, no studio—just an intelligent ad creator fueled by AI and your familiarity with web culture.
Ready to make a SpongeBob reference pay major ROI? Let’s meme our way to marketing gold!
Why does this structure work when the advertisement is a meme?
- Memes are the internet’s language: The common language of Gen Z and millennials is memes. Compared to a 30-second explanation, a well-placed format (hello, “Distracted Boyfriend”) instantaneously conveys a point more quickly.
- Bound to be viral: Memes are naturally viral since they are meant to be shared. You’ve just earned unpaid impressions if your advertisement is misinterpreted as a humorous post and shared again in stories or feeds.
- Emotion before product: Humor makes for an emotional hook. When people laugh, they pay attention—and when they pay attention, they purchase.
- Low-lift production: The majority of memes are naturally lo-fi. That’s a good thing. With AI handling heavy lifting on visuals, voiceovers, and timing, you can run campaigns at scale without sacrificing authenticity.
Formats that bend: modifying memes for various industries
- E-commerce: To demonstrate a product transition or before/after effect, use the “How it started vs. How it’s going” meme. This comparison can be animated by Pippit into a voice-over, 15-second vertical commercial.
- Technology: The “No one: / Absolutely no one:” meme is a good way to illustrate a frequent issue that your software resolves; all you need to do is add animated user interface overlays to create a scroll-stopper.
- Beauty and lifestyle: Experiment with the “Expectation vs. Reality” meme format using AI avatars to show how your product truly delivers what others can’t.
- Finance or insurance: Even serious matters can have a meme treatment. Refer to the “Change My Mind” meme to tackle typical misconceptions, then use Pippit and add voiceover explanation using an AI avatar that has your brand tone.
AI knows the punchline: how Pippit gets memes right
- Script ideas from trend information: Pippit doesn’t merely take a wild guess at what’s humorous. It takes inspiration from trending social media and provides meme-themed script templates.
- AI avatars with comedic timing: The avatars not only talk, but also perform. From sarcastic wit to hyperenergetic, you can pair the voice and tone with the meme’s punchline.
- Auto-layout meme templates: From split-screen memes to caption overlays, Pippit offers pre-designed layouts that revive traditional memes while incorporating your brand and CTA seamlessly.
Making meme-worthy video ads using Pippit
Making video ads has never been easier with Pippit’s ad maker. Follow these steps to make your product a punchline that drives sales:
Step 1: Go to the video generator tool
Pippit subscription is free; go to the Video Generator page. Copy your product URL into the text area or tap “Add Media” to add your product images, such as images or video clips. The system will automatically import information like product description and specifications. Personalize the product name, feature, or image by clicking on the plus sign to add more files from your computer or cloud storage. This configuration provides a seamless beginning point to develop your advertisement.
Step 2: Personalize video settings
Click on Advanced Settings to personalize your video. Select the length of the video (15, 30, 45, or 60 seconds) and set the aspect ratio to suit platforms such as TikTok, Instagram, or Facebook. Under Video Settings, apply CapCut’s AI-created script alternatives through social media trends or upload a custom script of your own. Continue to the Avatar area to choose an AI avatar and voice that match your product’s targeted audience. Take advantage of the Smart Match function to auto-create the perfect voice and avatar pairing for maximum engagement and audience resonance.
Step 3: Modify and export your video
Once you’ve created the video, go to the scissors icon to launch the advanced video editor. Here, you can edit your video by cutting, changing content, or inserting extra media such as text, images, or videos. Add captions, which can be automatically created or manually edited, to enhance accessibility and engagement. Once you are done, hit the Export button to download your high-definition ad. To enable your video for shopping, apply links using the Publisher feature to popular platforms such as TikTok, Instagram, or Facebook. Plan posts and keep track of campaign performance using the Analytics feature. Shopify users can integrate their store with Pippit to create and publish ads natively connected to your product listings.
Meme marketing ideas worth stealing
- Meme + unboxing: Begin in reaction meme style (such as “my face when…”) and then splice in your product unboxed through AI animation and avatar voiceover.
- Meme + flash sale: Employ the “Nobody: / Me when I see 40% off” format. Have the AI avatar perform the reaction.
- Meme + testimonial: Get customers to share their go-to memes, and remaster them with Pippit and place their actual review over the top. Community ad in an instant.
- Meme + before/after: Use the “What you think you look like / What you actually look like” meme—but flip it with your product as the transformation.
Don’t wait for a studio—just meme it with Pippit
You don’t require a director, an editor, or a camera team to create an awesome ad. Just internet humor, a product, and a savvy ad creator. With Pippit, marketers are transforming memes into motion in minutes—and converting with content people love watching.
Begin creating your first meme ad today using Pippit’s free AI video maker and discover how relatable can be your most lucrative approach yet.
