Social media video creation workflows have undergone a quiet revolution that’s worth paying attention to. Artificial intelligence has removed many of the traditional obstacles that once kept many people from producing visual content.
The process has become remarkably straightforward compared to just a few years ago. We’ve seen tremendous advancements recently in the AI video creation space as models improve and become more efficient.
Speed, accessibility, and production quality have all improved significantly over the course of the past year. Meanwhile, demand for social media video assets, both promoted and organic, continues to grow – especially mobile-optimized vertical, short-form video formats.
Today, you no longer need a background in film or design to create videos that engage audiences and drive results – in fact, you arguably don’t even need actors or even a camera. The technology handles technical complexities and can even take the lead on ideation while you focus on storytelling and strategy.
Here are five AI tools that put impressive video creation capabilities directly in your hands.
Best AI Tools to Create Impressive Social Media Videos
The right tool can transform how you approach video creation. Here are five platforms that deliver professional results, powered by AI, without the steep learning curve.
InVideo AI
Invideo AI turns scripts and blog posts into complete videos with scenes, transitions, and stock footage already matched. You get quality results without complex software, which explains why 25 million users across 190 countries rely on it.
Key features: Script-to-scene automation matches your content with relevant visuals and music from an extensive iStock library. Branded templates keep your styling consistent. The editing interface lets you make quick adjustments without complicated timelines.
Best use cases: This tool shines when you need explainer videos that break down complex topics for your audience. Product promos come together quickly because the automation understands how to showcase features visually.
Event announcement video output is polished and professional, without requiring design expertise. Content repurposing becomes effortless when you can turn blog posts into video formats that perform well on different platforms.
Content repurposing is made effortless, as InVideo AI turns blog posts, articles, or written content into engaging video formats that perform well on multiple platforms. It can create highlight videos for social media or detailed explainers for YouTube, adapting your content into a format that resonates with viewers.
Pricing: InVideo offers a free plan with 2 video minutes and 1 AI credit weekly, and watermarked exports. The Plus plan costs $28 monthly with 10 credits and 50 video minutes. Max runs $50 monthly with 40 credits and 200 minutes.
Generative is $100 monthly with advanced AI features. Teams can also choose the $899 monthly plan with 1,000 credits. The pricing flexibility ensures there’s a plan suited to both solo creators and larger teams.
Lightricks LTX Studio / LTX Platform
Also known as LTX Platform, LTX Studio builds entire video projects from prompts, scripts, or images with cinematic control that rivals professional production tools. LTX handles everything from initial storyboards to final edits in one workspace, making it a favorite for agencies and brands that need high-end results.
Key features: It offers script-to-storyboard automation, character and scene consistency, camera control, and seamless editing within one workspace, making it easy to manage your entire video production process. LTX Platform supports Lightricks’ own LTX-2 model, which is known for cost efficiency and speed of high-definition output, but the app also offers integrations with additional models such as Nano Banana, Flux, and Veo.
Best use cases: LTX Studio is particularly well-suited for creating high-quality, cinematic content aimed at premium marketing campaigns. It excels in narrative-driven ads and trailers, offering the flexibility to craft compelling stories that captivate audiences on platforms like Instagram, TikTok, and YouTube.
The ability to maintain character and scene consistency while having full control over camera movements makes it ideal for storytelling that requires a polished, professional touch.
The tool is also perfect for creating visually striking product demos, branded video content, and music videos. It allows creative professionals to bring their vision to life with precision, all within a single, easy-to-use platform.
Pricing: LTX Studio has a free plan with 800 credits, and paid plans start at $12 monthly for Lite, $28 monthly for Standard, and $100 monthly for Pro, with higher credits, advanced features, and commercial use licenses available. The pricing provides flexibility for both individual creators and large teams.
VEED
VEED is a simple, browser-based video editor focused on fast social media content creation. It’s perfect for creators who prioritize quick video production over complex editing.
With its intuitive interface, VEED allows users to create polished, engaging content without spending hours on editing.
Key features: You can type out your idea and watch it become a video clip. Subtitles appear automatically, which helps with engagement and accessibility. There’s a Magic Cut tool that chops out the parts you don’t want. The whole thing is designed around making vertical videos for social platforms.
This intuitive setup ensures that the focus stays on your message, without distractions from complicated editing steps. VEED is especially optimized for creating vertical videos, making it ideal for platforms like TikTok, Instagram Reels, and YouTube Shorts.
Best use cases: Great for pumping out TikToks when you need to post regularly. Instagram Reels become much easier when you’re not fighting with complicated software. YouTube Shorts work well here too, especially when you want to add those quick subtitle overlays that hook viewers right away.
Pricing: It has a free plan with watermarked exports. Lite costs $12 monthly while the Pro plan starts at $29 monthly. For larger teams or businesses, VEED offers custom Enterprise plans for specific needs.
Runway
Runway is where you go when your videos need to look different from everything else in the feed. It’s built for people who want that unique, eye-catching quality that makes viewers stop scrolling.
Key features: You can take existing video footage and completely transform its style. Background removal happens cleanly without green screens. The AI effects let you create surreal or cinematic looks that would normally require expensive post-production work. Think of it as having a visual effects studio in your browser.
Best use cases: Perfect when you’re making ads that need to stand out visually. Did you know that 86% of advertisers have either already started or plan to soon start using generative AI for video ad creation? This tool lets you stand ahead of the competition with cinematic effects.
If you’re aiming for that perfect visual match to your song’s vibe, Runway’s effects let you experiment with bold, surreal looks that enhance the emotional connection. For artists and creatives, Runway is a playground to bring music videos to life with high-quality visual effects that add depth and drama.
Mood pieces and experimental content find a home here because the tools encourage creative exploration rather than template-based outputs.
Pricing: It has a free plan with 125 one-time credits (enough for about 25 seconds of Gen-4 Turbo). Standard runs $12 monthly with 625 credits each month, watermark removal, and unlimited video projects. Pro costs $28 monthly with 2,250 credits and 500GB storage. Unlimited is $76 monthly and gives you endless generations in Explore mode at a relaxed rate alongside your monthly credits.
HeyGen
HeyGen creates talking-head videos using AI avatars, which sounds gimmicky until you realize how much time it saves on personalized video outreach. Sales and growth teams love it because you can scale video communication without recording hundreds of takes.
Key features: Pick from customizable avatars or create your own that lip-syncs perfectly to your script. Voiceovers sound natural across multiple languages and accents. You can build brand-aligned virtual presenters that maintain consistency across all your videos. The whole process takes minutes instead of hours in front of a camera.
Best use cases: Sales teams use it for personalized video messages that feel custom but scale efficiently. Product explainers work well when you need the same video in different languages.
Onboarding sequences benefit from the consistent presenter style. Dynamic videos for email campaigns or landing pages become feasible when you’re not dealing with production logistics.
Onboarding sequences are another great use case, as HeyGen allows you to build a consistent, branded virtual presenter who can guide new hires through the process. No need to re-record the same video each time for new employees. The avatar will ensure uniformity and efficiency.
Pricing: HeyGen offers a free plan with 3 videos monthly (up to 3 minutes each) at 720p. Creator costs $29 monthly with unlimited videos up to 30 minutes, 1080p export, voice cloning, and 175+ languages. Team runs $39 per seat monthly with 4K exports, 2 custom avatars, workspace collaboration, and faster processing.
Your Video Strategy Just Got Simpler!
Creating videos used to mean choosing between quality and quantity, but these tools virtually eliminate that tradeoff. You can now maintain high production standards while actually keeping up with your content calendar.
The platform you choose should feel intuitive to your specific needs rather than forcing you into someone else’s workflow. When the process stops feeling like work, you’ll naturally produce more and better content.
