Instagram Content Ideas: Valentine’s Day Edition

It’s the season of love. After all we’ve been through last year, it’s about time we spread some love and positivity. Whether you’re spending it with that special someone, or you’re planning on giving more love and compassion to the world in general, it’s good to prepare some content ideas in advance. Instagram Valentine’s Day […]

5 Creative Instagram Tips for Makeup Artists

Women aged 34 years or younger make up the majority of Instagram users according to the latest stats. Naturally, makeup and beauty businesses use Instagram as their single most important marketing and sales channel.  As the competition is getting fiercer by the minute, it becomes challenging to stay on top of the game and reach […]

The Perfect Instagram Selfie: Tips for Taking Great Selfies

Young woman with curly hair taking a selfie with smartphone indoors.

Taking a great selfie might seem simple, but anyone who has scrolled through their camera roll knows the struggle. You snap dozens of photos, and somehow none of them look quite right. The lighting is off, the angle is unflattering, or your smile looks forced. Sound familiar? The good news is that capturing the perfect […]

Fine-tune your Instagram through social testing

Social media has borderline become a business necessity in the last couple of years. Brands are developing their own social media strategies to keep up with their competition. The process has become a full-blown social media science.  If you ask any marketer or social media consultant on why they chose a specific approach, you will […]