How To Cold Pitch Through DMs On Instagram: A Step-By-Step Guide


Today, Instagram stands as a powerful platform for business growth, yet it remains vastly underestimated.

In this blog post, we’ll explore a game-changing technique: cold pitching through DMs on Instagram. By leveraging the art of direct messaging, you can unlock a world of untapped potential, forging meaningful connections with your target audience.

Gone are the days of traditional sales pitches. Instead, we’ll show you how to navigate this dynamic landscape, tapping into the vast network of Instagram users and building your personal brand.

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Whether you’re a budding entrepreneur, an established brand, or an aspiring influencer, this step-by-step guide will equip you with the tools to succeed.

So, if you’re ready to harness the true power of Instagram, join us as we dive into the art of cold pitching via DMs. Get ready to make your mark and propel your business to new heights.

Target Your Audience

Network on Instagram

  1. Researching Instagram Accounts

When it comes to crafting a winning sales pitch through DMs on Instagram, the first crucial step is unearthing the perfect Instagram accounts to target. But here’s the deal: the vast Instagram landscape presents both a treasure trove of possibilities and a perplexing challenge.

Fear not, for I present you with three avenues of discovery: embark on a thrilling quest through location-based exploration, delve into the captivating realm of hashtags, or venture forth to connect with handpicked individuals. If you’re new to the realm of Instagram business, consider this your starting point.

Imagine you’re the proud owner of an ambitious online sports gear emporium, basking in the sunshine of Philadelphia. In this vast ocean of Instagram users, uncovering those who resonate with your brand is well within your reach. Embark on your expedition and add relevant hashtags in the search bar, this will result in a multitude of posts. To refine your quest, infuse it with the spirit of your location and the essence of your brand.

Now, set your sights on the pinnacle of posts that align with your quest. Open multiple profiles in separate tabs, and start examining their Instagram stories and posts. Behold the power of hashtags, the secret language that Instagram whispers to the keen-eared businessfolk.

Pro tip: Let engagement be your guiding star as you navigate these profiles. High engagement signifies a devoted following, even in the realm of modest accounts.

  1. Embrace the Power of Micro-Influencers and Engaging Profiles

As you scroll through each Instagram account, take a minute to delve into their world – their likes, preferences, and activities. Don’t underestimate the potential of smaller accounts, as your ideal customer may not always have a massive following. Remember, a single loyal customer can be worth more than a thousand bucks, especially if they become enthusiastic advocates for your products or services.

Keep a close eye on influencers in your area, particularly those who operate within your niche. These social media crusaders possess the ability to captivate their dedicated follower base, so it’s crucial to check their engagement rates. According to marketers, Instagram reigns supreme as the most vital platform for influencer marketing – it’s a realm that every business should explore.

When encountering these online trailblazers, consider the following:

  • Do they post regularly?

  • Do they actively engage with their followers?

  • Are their fans genuinely interested in their journey?

  • Do their followers hang on to their every word?

  1. Mastering the Art of DM Pitches

Now that you’ve gathered a list of relevant Instagram profiles, it’s time to dive into phase two: the art of sending a DM on Instagram.

This is where the magic happens. Just like in any sales deal, your recipient craves one thing above all else – value.

If you can showcase the value of your product, brand, or service in a single DM, you’ll have the key to attracting customers on Instagram. This is the true essence of effective messaging on the platform.

  1. Conveying Value in Your DM Pitches

In the world of DM pitches, it’s not just the core of your business that determines success—it’s also about conveying confidence in the quality of your service within the DM.

To stand out from the crowd of Instagram spambots, it’s crucial to offer genuine value. Say goodbye to the “copy & paste” approach that reeks of spam. Instead, embrace meaningful conversations and tailor your messages to each individual recipient.

Bear in mind that no one wants to interact with a soulless bot or feel like they’re just a dollar sign in your eyes. Steer clear of bombarding users with irrelevant information and make it your mission to infuse every pitch with undeniable value.

  1. Defining Value in Your DM Pitches

What constitutes value? That’s up to you to define. However, here are a few tips:

  • Create a core message template for your DM pitch: Create a string foundation for your direct messages by developing a well-thought-out core template. This will ensure consistency and clarity in your communication while allowing room for personalization.

  • Engage in Relevant Conversations: Before diving into your pitch, start by sparking a conversation and resonates with the recipient’s life. Show genuine interest and curiosity about their experiences or interests. By building a relationship based on shared interests, you’ll capture their attention and lay the groundwork for a meaningful chat.

  • Keep the talk spontaneous: While having a template is essential, don’t be afraid to let the conversation flow naturally. Be adaptable and responsive to the recipient’s cues, allowing the exchange to evolve organically. The spontaneity will create a more authentic and engaging experience for both parties.

Value is not a one-size-fits-all concept. It’s about understanding the unique needs, preferences, and aspirations of your audience and tailoring your pitch accordingly.

The Art Of Effective DM Pitches

An Instagram user chats on the platform

Sending a direct message to a potential customer on Instagram requires finesse and strategy. It’s crucial to convey confidence and value while standing out from the sea of “spambots” on the platform. Let’s explore the art of effective DMs and how to make a lasting impression without resorting to spam.

Before we dive in, it’s crucial to understand that for every “yes” you receive, you may encounter around 50 “nos.” It’s the harsh truth, but don’t let it discourage you. Embrace the struggle of starting from the bottom as it builds character and forges a unique personal brand.

While catching the attention of mega-influencers like Kim Kardashian West may seem like a distant dream, smaller beauty moguls can also be valuable allies. Over time, your personal brand and name will gain not just character, but also a commendable reputation.

Although having a large audience on Instagram can be advantageous, avoid getting more followers from third parties. Instead, consider allocating your budget for organic growth services to ensure genuine following.

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Now, let’s unravel the secrets of effective DMs and learn how to make a lasting impact.

  1. Personalize your approach: Tailor each message to the recipient, showing genuine interest in their life or work.

  2. Engage in meaningful conversations: Ask leading questions and actively listen to their responses. Offer support and guidance when needed.

  3. Avoid the “copy & paste” method: Don’t come across as spammy by sending generic messages. Take the time to craft personalized pitches.

  4. Focus on value: Showcase how your product, brand, or service can benefit the recipient. Highlight the unique aspects that set you apart.

  5. Build relationships, not just sales: Avoid bombarding users with irrelevant information or a sole focus on making money. Be authentic and establish a connection.

  6. Each conversation should create a positive impression: Every chat you engage in should leave a good vibe and potentially convert a prospect into a customer. Customize your messages and make them genuine to foster meaningful interactions.

Pro tip: Keep in mind that sending 50-100 DMs on Instagram within 24 hours is the recommended limit. Additionally, consider using Instagram DM posts as a creative and effective conversation opener.

By following these guidelines, you’ll be well-equipped to network on Instagram, engage with potential clients and leave a lasting impact.

Now, let’s dive into some example DM sales pitches to provide further inspiration.

Don’t forget to adapt these templates to align with your personal brand and tailor them for each recipient since personalization is key to success on Instagram.

Here’s an example of how the conversation could unfold:

You: Hi there! I wanted to reach out and say how impressed I am with the amazing dress you made! Your talent is truly remarkable.

Ideal Client: Thank you so much! It means a lot to hear that.

You: Absolutely! Your work deserves recognition. Would you mind if we featured your dress on our Instagram story? We’d love to share it with our community.

Ideal Client: Wow, that would be incredible! Thank you! Can you tell me more about your brand?

You: Of course! We specialize in selling high-quality fabrics and materials. We recently launched a new velvet collection, which I think you’d find interesting. Feel free to check out our website for a closer look.

Ideal Client: That sounds amazing! I’m always on the lookout for new materials. I’ll definitely check it out.

You: Great! If you have any questions or need more information, don’t hesitate to reach out. Here’s my personal email: and my calendar link if you want to book a call. I appreciate your feedback too!

Ideal Client: Thank you so much! I’ll definitely be in touch.


Create a media kit to share through Instagram direct messages

Congratulations, you’re now equipped to rock those Instagram DM pitches like a pro!

By injecting personalization, genuine engagement, and heaps of value into your messages, you’ll stand out from the crowd of spambots. Sure, you might face a few rejections or crickets at first, but don’t let that discourage you.

Building a personal brand and reputation takes time, just like perfecting a dance move or a killer recipe. Embrace the journey, stay true to yourself, and don’t forget to tweak your approach based on feedback.

So go forth, slide into those DMs with confidence, and let your personality shine through. Connect, engage, and watch your Instagram success story unfold before your eyes.

Happy DM pitching!

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