How to start a blogger Outreach Campaign

How to Grow Your Instagram Page and Business With Clever Blogger Outreach Tips & Tricks

The right kind of exposure and representation is vital to social media.

No matter the service, product, or business – bloggers and reviewers can significantly boost your reputation. Especially on a platform as visual as Instagram. 

Perhaps it’s not a necessity, but a field you definitely want to explore. With so many businesses on the rise at full speed, Instagram is always in need of new and original brands.

The words of some of these bloggers just might push your name towards that level. 

So, in this blog, we would like to show you what blogger outreach is and how to develop your blogger outreach strategy.

But first, let’s start with the basics.

What is A Blogger Outreach Program?

A Blog Outreach campaign is when you as a brand collaborate with relevant and influential bloggers who share your demographic. The goal is to utilize this blogger’s already established social media presence by simply introducing your own service or product.

Well, the blogger is the one reviewing and writing about you to create trust. 

Since the relationship between the blogger and their audience is so firm, they will most likely trust their opinion. Especially when it comes to reviewing someone’s new product or service.

A good blogger and reviewer will introduce your brand in the most creative way possible. You don’t want it to seem like a paid promotion or collaboration. The goal is to make the review look spontaneous and 100% natural.

This way, when they cross-promote your brand on other social media platforms – it won’t come off as fake or forced. 

Plus, this is the most organic and safe way to form a clientele. How do you attract customers on Instagram? This is a step in the right direction.

Benefits, Benefits 

The benefits are pretty transparent and straightforward. 

There is no loss in a campaign such as this one. But the level of success this practice holds, entirely depends on choosing the right representation.

A.k.a, the best writer and their most loyal audience members.

When looking for a blogger, make sure to double-check their Instagram profile. Yes, you are looking for someone with a lot of followers. However, the physical number on their page means nothing if all the followers are bots.

What you’re looking for is engagement. 

That’s how you’ll confirm the authenticity of their Instagram profile. Always check the follower-like ratio. See how much engagement they’re usually getting. This way, you’ll know how many of their followers truly listen to them and are active on their page.

A big follower number on a blogger’s Instagram profile means nothing to your brand if those followers aren’t real. This is why you’re looking for someone with a strong foundation in their social media presence.  

The biggest and most successful ones will feature your brand on their page through Giveaways for example. Maybe an ad, or even a full-blown fun collaboration. Learning  how to collaborate with brands on Instagram has truly never been more beneficial. 

All in all, it’s a true win-win situation right here.

Since we went over the basics, it’s time to get down to business. 

There are a couple of things you need to do to prep for this campaign. We’ve created 5 blog outreach steps for all the beginners out there.

This small list will help you get on your feet and know where to start. Regardless of what industry you’re in.

Coming in at #1, we have…

1. Researching the Field

This one takes a lot of time and patience. It’s a slow burner and a complex start – but probably the most essential as well.

You will need to start researching Instagram bloggers until you find a couple that is the best fit for you. It’s important to be very active on Instagram for this portion of the process.

The easiest way to start is by checking out relevant hashtags using your brand’s keywords. For example, if you are a vegan beauty brand, try using something like #veganmakeup. 

Since that hashtag is very vast and popular, to narrow down your search and niche, try adding your location too!

So, #veganmakeupparis for example will grant you fewer posts but a bigger chance to find a blogger closest to your brand. 

Once you find a few accounts you like, try checking their following too. Chances are they are already following more similar profiles, which is great for your search!

After a while of being in this blogger’s Instagram spider web – you will have yourself more than enough people to reach out to. Hence, the first chapter of your blog outreach journey comes to an end. 

Now, we want to shift our focus to how to turn Instagram followers into customers! But before that, there’s some reaching out you need to do…

2. How To Reach Out To Bloggers?

Since you’ve now configured a good list of candidates, it’s finally time to reach out!

Usually, people like prepping their “pitch” email in advance, but whatever works for you is fine. Many of these bloggers will have a business email in their Bios if they are open to such collaborations.

If they don’t have an email address listed – try giving them a lovely compliment under their most recent posts. A nice “Hello, this is amazing” always does the trick!

Forming a certain connection with the bloggers is a great practice, even via email!

It’s important to know that these reviews they’ll be doing won’t just spread awareness. They will encourage users to take action. A.k.a, check out you, your brand, and your products. 

That’s exactly why you should be shooting for a long-lasting and genuine relationship with your collaborators. This will also enhance the sincerity in their reviews and will overall look and be more organic. 

After all, there is no better favor than one from a good friend.

So without further ado, let’s see how to create a good pitch and introductory email. 

• Start with quite literally introducing yourself and your brand. Let them know what makes you unique and why your products are worth a shot. Keep it cute and simple!

• Tell them why you think you would be a good fit for each other. Compliment their page and social presence. After all, it’s their reputation and style that will potentially be representing yours!

• Lastly, don’t strictly ask them to review and post about your brand. Simply ask to check it out! It’s a much more breezy method that gives the blogger a lot of space and flexibility with your products.

That can also influence the potential review as well, making it more genuine and sincere!

With this much word about your brand on the way, you have to prepare your profile for max growth. Sometimes, having a head start is a good idea too. Makes you look more professional and even reputable. 

3. PR Packages All The Way!

If you are somewhat of a regular on YouTube and Instagram – you’ve probably seen and heard of the PR packages influencers and bloggers receive on a daily basis.

From Fenty Beauty to NordVPN, PR packages and sponsored posts are a necessity in 2020. 

Brands would create amazing packaging filled with their best product and send it away to big bloggers and influencers in their lane. The influencers would, in turn, review the products and post them on their social media.

And you’re wondering how to become an Instagram influencer? This is how most of them have done it! With a strong following and loyal fans…The sky is the limit! 

Since the demographic between the brand and the influencers are so close – the exposure is as good as it seems. If not better. This is a great blog outreach strategy if we’ve ever seen one! 

Having a separate budget for this practice is always a good idea! No matter the industry. 

Since contemporary culture is so heavily influenced by social media stars and starlets, it’s no surprise that big brands have made their alliances with them. Even with the youngest of TikTok stars!

You can, of course, use the list of names you’ve already researched previously.

Chances are they will be very excited to unbox your products on camera. Especially because you are in the same lane! 

Final Thoughts

You would be surprised at how many of your favorite brands use this practice online. This type of digital marketing is one of the most successful methods today.

Just like we’ve said previously, this generation is heavily influenced by social media platforms. So, what better place to spread your own influence than through the coolest of names in your industry out there?

Some people will decline, some won’t even respond. But don’t let that discourage you. Not in the slightest. You just have to keep going until one big-name chooses to represent yours. It’s not impossible! Keep that in mind. 

Just remain hard-working and positive, and you’ll catch that big fish one way or another!