Do you ever find yourself wondering, “Why my Instagram followers are decreasing automatically day by day?“
You’re not alone; many Instagram users struggle with losing followers.
But why is this happening?
It’s essential to understand the root cause of this problem to address it effectively.
While buying followers from third-party services might seem like a quick solution, it’s not sustainable – and it can hurt your account (and your brand) in the long run.
The key is to focus on sustainable growth by building a community of genuine followers who engage with your content. Losing followers is not ideal – but losing loyal ones is even worse.
So, why are your Instagram followers dropping – and what can you do to keep them engaged and advocating for your brand?
In this post, we’ll explore the reasons why you may be losing followers on Instagram and provide some actionable tips to help you keep them engaged. Stick around to learn more!
8 Reasons You’re Losing Instagram Followers & What To Do About It
Here are eight common reasons why you could be losing followers on Instagram – and the best ways to deal with it.
1. Lack Of Content – Organize Your Posting
Let’s start with one of the most common reasons for losing Instagram followers – lack of content.
You can’t expect your audience to always stick around; some of them may hit the “Unfollow” button if they no longer like what they see on your Instagram account, and that’s totally fine.
But you can’t really complain about losing Instagram followers if you can’t stay consistent and only create posts once a month.
Frequent uploads are what lets your followers know that you’re still there – and, more importantly, that you still care.
We’ve seen a lot of startups go under for seemingly no reason in the past decade.
Now, we’re not saying that your business will fail if you don’t post new content on Instagram as often as you should.
What we’re trying to say is:
Frequent posting gives your page – and, most importantly, your business – credibility in a time of great uncertainty.
The best way to remedy the issue of losing followers due to infrequent posting is to come up with an Instagram calendar. It’s a simple tool that helps you stay organized, post regularly, and get the job done, preventing any loose ends and lost followers.
Timing is key when it comes to increasing engagement rates and reaching your target audience. And let’s not forget that the Instagram algorithm takes the recency of your posts into account, too.
That’s where Instagram Insights come in handy:
By tracking your Insights, you can determine what days your followers are most active on this social media platform and schedule your posts accordingly.
2. Too Much Content – How Not To Spam
That’s right! There’s such a thing as too much content. It’s what we in the marketing industry refer to as “content oversaturation.” That includes posting three or more times a day and spamming your stories until the white lines at the top resemble grains of rice.
People already like your brand. That doesn’t mean that they have to see you every time they open their IG app – especially if it’s the same type of content over and over again.
So, you might want to focus on quality instead of quantity.
Or, in other words:
Entertain your followers; don’t annoy them.
Whether it’s too many posts or not enough, balance is important. Nothing works better than a little trial and error. Feel free to test what content strategy and style of posting work best for you.
There’s no one-size-fits-all approach to posting on Instagram, but finding the right frequency can make a big difference. You could aim to post once a week – or ramp things up with a daily post and a few related stories to accompany it.
And again, you have Instagram Insights to keep an eye on your traffic, engagement, and other account-related metrics to see what’s working and what’s not.
3. Quality Over Quantity – The Secret To Instagram Success
Here’s something we touched on a bit in reason #2:
Research shows that high-quality posts boost engagement and keep your followers coming back for more. So, if you want to keep your existing followers and attract new ones, you gotta put in the effort to create killer content.
Don’t rush your posts just to meet a deadline; take your time to create visually stunning and engaging content that your followers will love. It’ll benefit you in the long run with increased engagement, more loyal followers, and fewer of those inorganic ones that no one wants.
Posting consistently is crucial for keeping your followers engaged – but don’t sacrifice quality for quantity. And don’t be afraid to delay posting if your content isn’t up to snuff!
To stay on top of your IG content game, try planning your posts at least a week in advance. That way, you can stay on schedule and keep your audience engaged with fresh content.
“Why do I lose Instagram followers?”
You didn’t choose quality first; it’s that simple.
Quality over quantity; that’s the name of the Instagram game. So, take the time to create amazing content that your followers will love, post regularly to keep them interested, and watch your account grow!
4. Lack Of Engagement – Communicate, Communicate, Communicate
This one’s more on the side of personal preference regarding your followers, but a brand that engages with its audience is a brand that builds loyalty.
It’s all about communication – even a simple heart emoji or direct message can make a huge difference. If your followers feel ignored, they’re more likely to hit that “Unfollow” button faster than you can say “hashtag.”
People want to feel like they’re a part of your brand, not just a number on your follower count.
Big brands like Nike may be able to get away with a lack of engagement because of their size and reputation. However, as a small business owner, you need to interact and connect with your audience to build a loyal following.
Here are some ways to get the conversation started:
Use Instagram polls and quizzes to get your followers’ opinions
Ask questions about your brand and products in your posts and stories
Host giveaways where your followers can win discounts on your products or services
By engaging with your followers, you’ll build a sense of community and keep them coming back for more. So, make chatting with your current followers a part of your strategy; it’ll pay off in the long run!
5. Content Is Too Diverse – Focus on Your Niche
Let’s say you’re an artist promoting your webcomic on Instagram. Your followers are there for your art. They love it! But what if you suddenly start posting content about your cooking adventures? Or your cat?
The chances are that some of those hard-earned followers who were there for your webcomic will decide to unfollow you.
It’s essential to stay true to your niche and what your audience loves.
Don’t get us wrong; diversity in and of itself is not at all a bad thing. However, you have to find the right balance between keeping your existing audience happy and attracting new followers.
It’s all about finding that sweet spot!
One way to achieve that is to use relevant hashtags to reach new audiences while still sticking to your niche. You’ll keep your existing audience engaged – and gain followers who share your interests.
It’s the best way to keep your follower count growing organically and keep your engagement rates high.
6. Fake Followers
Bots – Get To Know Them Better
Okay, it’s time to talk about fake followers – or, as we like to call them, “bots.”
These pesky profiles can cause some serious trouble for your Instagram account.
It’s safe to say that fake or illegitimate accounts have been plaguing Instagram since its inception. These Instagram accounts are created by automated software – “bots” that simulate real user behavior on social media, but they can never compete with real engagement.
They can be used for various purposes – including liking, commenting, and following other accounts. Some bot accounts are designed to help grow your following, while others are used for malicious purposes like spamming or phishing.
Moreover, they can be sold for profit and negatively affect Instagram’s delicate ecosystem.
But don’t worry:
Instagram is actively working to delete these bots and keep their platform as authentic as possible.
So, if you’re wondering why you’ve lost Instagram followers in a blink of an eye, it might be because every single day, thousands of bot profiles like that are deleted.
Buying Fake Followers – A Big No-No For Instagram Growth
On the other hand, we have a practice that’s far more disruptive to the growth of your business – buying followers.
It can seem, at first, like a good alternative to a long and grueling process of organic growth. If you have around $1.000 just lying around, you might be tempted to get those 5-10 thousand followers within days.
“It sounds too good to be true.”
Well, it kind of is.
These accounts have been created for one thing and one thing only; to artificially inflate your numbers.
And like other inorganic growth tactics – joining engagement groups, for example – they come packaged with a myriad of risks.
For starters, it can damage your credibility and make you look like you don’t actually have a dedicated fan base. Potential customers – and other users in general – may no longer perceive you as trustworthy.
Instagram has also recently taken steps to reduce the prevalence of fake accounts, inappropriate content, and inauthentic activity. Buying fake likes and followers could land you in serious trouble – and possibly even a permanent ban.
So, in the long run, it’s not something you’d want to take part in. It’s just not worth the risk.
7. Instagram Glitch – A Possible Reason Behind Follower Loss
Ever heard of the Instagram glitch?
Yeah, it’s a real thing – and it’s one of the reasons why your followers might disappear into thin air without a trace.
As a result of Instagram bugs, certain accounts may suddenly lose a significant number of followers. It can be frustrating – especially when you’re putting in the effort to grow your account organically.
Another example of an Instagram glitch that could impact your follower count is the system error that occurs when the app refreshes. A lower number of followers may be displayed after a reload of the app. Luckily, this problem usually goes away on its own within a few hours.
So, keep calm and carry on.
It’s not something that’s within your control – and Instagram is usually quick to resolve any bugs that arise.
And in the meantime? Focus on creating high-quality content and interacting with your true audience. They’re the ones that truly matter in the long run – not some ghost followers that will eventually be deleted, anyway.
And if your follower count is still falling significantly despite your best efforts?
Well, then, it’s time to rethink your approach to social media in search of a fresh new strategy to engage your target audience.
8. Competition – Swimming With The Sharks
It doesn’t matter the industry; there’s always someone trying to do something better than you.
And on Instagram, it’s a real digital shark tank.
Everyone’s vying for a piece of that pie and trying to establish themselves as the best in the business. It seems like everyone wants to be an influencer these days.
So, how can you keep up with the competition?
One thing you can do is keep tabs on your competitors. See what they’re doing right and try to implement it into your social media strategy.
More importantly, keep an eye on their shortcomings. It’s better to learn from someone else’s mistakes – rather than make them on your own.
It may take some work and some time for the plants to bear this metaphorical fruit – but it’ll always be a good investment in the long run.
In the meantime, subscribe to FlockSocial to get more organic followers. We’re the “quality over anything” type of Instagram growth service you’ve been looking for – and we can help you get more followers in no time!
Ready To Grow Your Instagram Account & Never Lose Followers Again?
That’s all we’ve got for you guys! We hope we’ve shed some light on the topic of “Why my Instagram followers are decreasing automatically day by day.“
We’ve covered some common reasons why your Instagram followers might be dropping like flies. From fake followers to poor engagement, there are a lot of factors at play.
But don’t despair!
With a bit of effort – and savvy social media strategies – you can get those numbers back up in no time. Remember to keep things fresh and engaging, stick to a schedule, focus on your niche, and stay ahead of the competition.
At the end of the day, building a strong Instagram presence takes time and dedication. But with the right strategy and mindset, you can turn your Instagram profile into a powerful tool for your business or personal brand.
So, keep creating great content, engage with other users, and stay true to your brand.
And if you need some extra help, don’t hesitate to reach out to FlockSocial – we’re always here to help you grow your following organically!