How to grow your Instagram using cross-promoting

How to Grow Your Instagram Using Social Media Cross-Promotion

Looking to up your Instagram game and build a bigger following? Well, it’s time to think outside the box and harness the power of social media cross-promotion!

Sure, crafting killer content and using growth services like Flock Social is important – but if you’re only focusing on Instagram, you’re missing out on a world of potential followers.

As always, we’re here to offer alternative, cost-effective ways to up your IG game – and today, we’ll be focusing on how to grow your Instagram using social media cross-promotion.

In this article, we’re going to explore the potential of social media cross-promotion and show you how to use this tactic to grow your Instagram profile like never before. Whether you’re a seasoned user or just getting started on the platform, we’ve got the tips and tricks you need to boost your Instagram presence and reach a wider audience.

So buckle up, grab your phone, and let’s dive into the world of cross-posting opportunities on social media!

What Is Social Media Cross-Promotion?

Two women taking photos to share on social media

Let’s face it, social media can be a bit overwhelming sometimes. With so many different social platforms to choose from, it can sometimes be tricky to know where to focus your efforts.

There’s a simple and effective way to grow your Instagram following that doesn’t require any extra work, though.

Enter social media cross-promotion.

In a nutshell, social media cross-promotion is a marketing strategy for promoting your Instagram account on other social media channels like Facebook, Twitter, LinkedIn, and TikTok. By doing this, you’re reaching new audiences and giving them a taste of what they’re missing out on by not following you on Instagram.

It’s like giving them a sneak peek behind the curtain – and who doesn’t love a good teaser?

So, how does it work?

Basically, it’s about getting your links out there. You can share your latest Instagram post on Twitter, create a teaser video on TikTok, or even add a link to your Instagram profile in your Facebook and LinkedIn bio.

The possibilities are endless!

The key is to engage with your target audience on multiple social media channels – and encourage them to check out your IG page for more amazing content.

Social media cross-promotion is a game-changer if you want to gain Instagram followers. Not only does it help you reach new audiences, but it also strengthens your overall social media presence and takes your IG game to the next level.

Benefits Of Social Media Cross-Promotion

The benefits of cross-posting on social media networks

If you’re wondering whether cross-promotion on different social media networks is worth your time and effort, the short answer is:

It definitely is! In fact, it can bring a host of benefits to your Instagram account that you might not have even considered before.

Here are some of the advantages of social media cross-promotion:

  • Better exposure for your content: By promoting your Instagram page on other social media platforms, you’re increasing the exposure of your content to a wider audience. That means that your Instagram posts are more likely to be seen by people who may not have discovered your account otherwise. Plus, it can also help increase brand awareness and recognition.

  • Saving time: Instead of creating unique content for each platform, you can repurpose your content and share it on multiple social networks. That not only saves time but also ensures that you’re maintaining a consistent brand image across all your social media channels.

  • Building a stronger community: Social media cross promotion can help you engage with your audience and build a stronger community around your brand. By sharing your Instagram stories or posts on other social platforms, you’re encouraging your followers to interact with your content and follow you on Instagram. That, in turn, can lead to more likes, comments, and shares on your IG posts – which can further increase your visibility and attract new followers.

So, cross-promoting is a win-win strategy that can benefit your Instagram account in many ways.

Are There Any Downsides?

As much as we’d like to think that cross-promotion is a foolproof strategy to grow our Instagram account, there are some potential downsides you should keep in mind.

The most notable one is the risk of annoying your followers. If you’re constantly bombarding your audience with marketing campaigns about your Instagram page on other social media platforms, they may start to feel overwhelmed – or even unfollow you altogether.

That’s why it’s important to strike a balance between promoting your IG page and providing value to your audience on other social media channels.

Another potential drawback of social media cross-promotion is that it may not be effective for every type of content. While some types of content, such as visual content or behind-the-scenes footage, may work well on multiple platforms, other types of content may not translate as well.

For example, if you’re a blogger who primarily writes long-form articles, promoting your IG page on Twitter may not be as effective as promoting it on LinkedIn.

Lastly, it’s worth noting that cross-promoting requires a bit of effort and planning. You’ll need to create unique promotional messages for each social media platform and ensure that your IG content is consistent with your brand image across all channels.

That may take some time and resources, so it’s important to consider whether the potential benefits of social media cross-promotion outweigh the costs for your specific situation.

The point is:

While this kind of promotion can be a highly effective strategy for growing your Instagram account, it’s crucial to weigh the potential downsides – and tailor your approach to your audience and content.

With a bit of planning and experimentation, though, you can find the right balance and achieve your Instagram goals in no time!

How To Cross-Promote Your Instagram On Other Social Media Platforms

Likes, shares, and comments on social media posts

Now that you know the benefits of social media cross-promotion, it’s time to learn how to implement it. Here are some suggestions on how to cross-promote your Instagram content on other social media platforms:

Use Emails For Social Media Promotion

So, you’ve been working hard to build your Instagram presence and grow your following. But have you considered using one of your most valuable assetsyour email list?

That’s right; your email subscribers can be a powerful tool in your Instagram growth strategy.

One of the simplest ways to promote your Instagram page through email is by including an Instagram link in your carefully planned email campaigns. You can even spice things up with cool visuals featuring your best Instagram posts to grab their attention.

Think about it:

Your email subscribers are already interested in your brand, so why not give them even more of what they love by sharing your Instagram content?

But don’t stop there; take it to the next level by including your Instagram handle and clickable icons in your email signature. That’s a fantastic way to promote your Instagram account with everyone you’re exchanging emails with – whether it’s colleagues, potential customers, or collaborators.

If you’d like to go the extra mile, add customized icons to your email signature that match your brand’s aesthetic for a truly eye-catching look.

Just look at Dior, for example – they’ve incorporated their Instagram handle and a clickable icon in their email signature, and it looks super sophisticated.

Dior's social media networks linked in their email signature

Whether you’re a social media influencer or a small business owner, promoting your IG account through emails is a great way to boost your audience and take your brand to the next level.

Cross-Promote on Youtube

Share your social media links on YouTube

If you’re looking for a creative – and highly effective – way to promote your Instagram page, look no further than your

trusty YouTube channel.

Yes, your YouTube content can be a goldmine for cross-promotion!

One easy way to promote your Instagram account on YouTube is by adding your Instagram handle and a clickable link to your IG profile in the video description (see the example below). That way, your YouTube audience can easily find and follow you on Instagram, and you can tap into a new group of potential followers.

If you’re looking for a creative – and highly effective – way to promote your Instagram page, look no further than your

trusty YouTube channel.

Yes, your YouTube content can be a goldmine for cross-promotion!

One easy way to promote your Instagram account on YouTube is by adding your Instagram handle and a clickable link to your IG profile in the video description (see the example below). That way, your YouTube audience can easily find and follow you on Instagram, and you can tap into a new group of potential followers.

How to put your Instagram account link in the video description

But why stop there? You can also use your YouTube content to create compelling calls to action that encourage your viewers to check out your Instagram feed.

For example, you could create a “behind the scenes” video on your YT channel and encourage your viewers to follow you on Instagram for even more exclusive content. Or, you could showcase your best Instagram posts in your YouTube videos and cheer your audience to check out your profile for more stunning visuals.

And don’t forget; your YouTube audience expects to find links in your video description, so it’s the perfect place to promote your Instagram page and other social media accounts.

So, if you’re looking to take your cross-promotion strategy to the next level and gain more Instagram followers, start leveraging your YouTube channel today!

Cross-Promotion Through Pinterest

Pinterest is more than just a social network for finding cute outfits and home decor ideas. It’s also a fantastic tool for cross-promoting your Instagram account. And let’s be real, both social channels are like peanut butter and jelly – as in, they simply go together.

So, why not use Pinterest to gain even more followers on IG?

The key to success on Pinterest is, of course, stunning visuals that will stop people in their tracks. On that note, here are a few tips:

  • Begin by creating a new board specifically for your Instagram content.
  • Choose your best Instagram posts and create new pins that showcase your amazing content.
  • Add a link to your Instagram account. You can do that by creating a new board and adding the link to your Instagram page as the destination (see the example below).
Adding a destination link on Pinterest

And, voila, just like that, your Pinterest board can become a valuable source of fresh traffic and new Instagram followers.

Boost Your Instagram Game with Facebook Cross-Promotion

Use each social media channel for cross-promoting

Let’s not forget Its Majesty – Facebook. Although we often tend to forget this fact, Facebook still reigns as one of the most widely used social media platforms. With this in mind, you wouldn’t want to miss out on an opportunity to get new Instagram followers from such a powerful source as Facebook.

Here’s how to achieve this with cross-linking:

Add links to your Instagram account in your “About Us” tab on your Facebook page.


Well, that’s where your existing and especially new Facebook followers expect to find it.

Go the extra mile and add the link to your “Contact Info” section. This way, you’ll encourage your new followers to click the link and treat your Instagram profile as another means of communication.

Cross-Promotion on Twitter – Tweet Your Way to Instagram Success

Share your IG page with your Twitter audience

When it comes to witty and snappy social media, Twitter is the reigning champ. And it’s also an excellent platform for promoting your Instagram page.

We’re all stans of Wendy’s and their ridiculously original and funny Tweets and replies. Talk about some next-level customer service, right?  

So, gather your creative team – and brainstorm some ideas.

You can compile the funniest or most original tweets about your brand and turn them into IG Stories. Save it to Highlights, and you’ll get unique testimonials while at the same time cross-promoting your social media accounts.

Or, consider sharing user-generated content from your Instagram page on Twitter. That gives your Twitter audience a glimpse into how your products are making a difference in real customers’ lives and encourages them to check out your Instagram profile.

And, of course, don’t forget the tried and true method of tweeting out a link to your Instagram bio. With a little creativity, Twitter can be an invaluable tool in your Instagram cross-promotion strategy.

4 Tips For An Effective Cross-Promotion Strategy

Group of people looking at social media posts

When it comes to social media cross promotion, there are a few key tips and best practices that can help you create an effective marketing strategy that achieves your Instagram goals and resonates with your target audience.

Here are four tips to keep in mind:

1. No “One Size Fits All” Approach

Let’s face it, the online world is not a “one-size-fits-all” kind of place. As far as social media marketing – or, more specifically, promoting social media posts on more than one platform – goes, it’s crucial to pay attention to the details that make each platform unique.

After all, it’s the visuals that catch the eye and make people want to learn more.

Here’s how not to ruin the first impression when cross-promoting your content and make your audience interested in learning more:

One of the common strategies when cross-promoting your content across several social media platforms is to use the same content on all your social media posts. While it’s okay to use the same images for major events or campaigns, you should still tweak them a bit to fit each platform’s image format.

For example, Twitter posts require narrower images, while Pinterest posts are vertically oriented. Don’t worry, though – tools like Canva make it easy to create templates with perfect formats for each platform. You can even use their pre-made social media templates or design your own in just a few clicks.

Trust us; your audience will appreciate the extra effort you put into making their visual experience the best it can be.

2. Quality Over Anything

The process of content creation

You’ve probably scrolled through your feed and cringed at some of the blurry or poorly lit photos at least once; we’ve all done it. Don’t let that happen to your content when cross-promoting on other platforms, though.

It’s all about putting your best foot forward and showcasing your most high-quality and engaging posts.

Take the time to curate your content and choose only the best and highest-quality photos to promote on other platforms. Don’t settle for less-than-stellar visuals just to get something out there. Again, your audience will appreciate the effort you put into making their experience more enjoyable.

Remember – quality content drives engagement.

So, ensure that your photos are eye-catching, vibrant, and engaging. Whether it’s using professional equipment or just paying attention to lighting and composition, the effort will show in the end result.

3. Word-Of-Mouth

Well… “word of mouth,” in a way.

We’re not talking traditional “word of mouth” that involves you mentioning your Instagram account to anyone you meet. However, some speaking is required.

Make it a part of your YouTube video introduction or ending. Remind your viewers to check out your Instagram account. For example, if your YouTube strategy is designed in a way to show the behind-the-scenes of your business, you can remind your viewers to check your Instagram account for more info on your products.

Don’t be afraid of sounding too salesy or pushy. Make it casual, and add it into a conversation.

For example, in a YouTube video featuring the production process, you can say something like, “Be sure to follow us on Instagram @instagramname to get a chance to win one of these in a Giveaway.” Or invite them to ask questions in your Instagram Stories or suggest new ideas for YouTube videos.

Another way to include word-of-mouth into your social media cross-promotion strategy is to collaborate with influencers and fellow businesses. Influencers have been running Instagram marketing over the last couple of years – and the trend doesn’t seem to be slowing down any time soon. 

Utilize the potential of influencer recommendations and get your profile discovered by new audiences. You can instruct influencers to mention your Instagram account in their YouTube videos, too.

4. Get Creative

Express yourself with every social media post

Once you’ve checked all the major points in your cross-promotion plan, it’s time to let loose and add some original ideas into the mix.

In other words, cross-promote in a creative way. Think of what your audience expects to see on different social channels and deliver that – but with a twist.

Think outside the box and create a list of ideas you can implement to create that “wow” factor and get a ton of new traffic – and, possibly, some new followers – to your Instagram.

Ideally, all of this creativity would get some validation in the form of hard data. Each time you decide to implement a new strategy, be sure to take some time to carry out one of the social media testing plans to determine what works best for your audience. 

And let’s not forget another alternative – and much faster – way of growing your Instagram. Yes, we’re talking about our unmatched, 100% safe growth service.

Now you can get organic Instagram followers with Flock Social without as much as lifting a finger. Thousands of new, real followers specifically targeted to your needs. 

Ready To Cross Promote & See Real Instagram Growth?

Young woman checking her social media

Congratulations, you’re now on your way to mastering cross-promotion! By implementing these tips and tricks whenever you post content on social media, you’ll be well on your way to growing your Instagram and improving engagement.

And remember – it’s all about quality over quantity and showcasing your best content across different platforms.

So, go ahead and try out some new ideas to see what works best for your own audience. And don’t forget to get creative and have fun with it! After all, social media is all about building connections and engaging with your followers.

Now you know how to grow your Instagram using social media cross-promotion – and it’s time to put your newfound knowledge into action. Don’t forget to check back for all the latest Instagram growth hacks and updates – and consider signing up for our growth service! 

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