How to Stream on Both Twitch and YouTube at the Same Time

Twitch is probably the leading name in terms of streaming, especially when it comes to video games. But on the same note, YouTube can’t be overlooked either. To satisfy different audiences, most streamers go live on Twitch, then upload their recordings on YouTube. However, YouTube also allows live streams, so why not go for both […]

How Brands Can Leverage AI to Drive Sales and Build Trust on Instagram

Simon Sinek said, ‘People don’t buy what you do; they buy why you do it.’ And if you’re a brand seeking to win hearts and increase conversions on Instagram come 2025, chances are you’re familiar with this saying being truer than ever.  Humans long to feel that a company believes in something. They crave authenticity, […]

How Selective Content Strategies Build Stronger Audiences

When the internet became accessible to the general public in the 90s, no one had any idea of how impactful it would become. No one imagined access to digital music and movies, let alone social media, where they would be able to watch endless content.  Now, in 2025, a survey shows that the total number […]

3 Accessibility Mistakes Marketers Make In Interactive Email Designs

The European Accessibility Act (EAA) came into effect on 28 June 2025. It mandates that all digital products and services—emails included—be usable by everyone. Even by people with disabilities. EAA affects any business that serves customers based in the EU.  Litmus says that for email marketers, it means an email’s content should be understandable to […]

Why User Trust Starts with a Secure Login Experience

You can invest heavily in features, UI polish, and marketing, but if the login experience causes doubt, users may never make it past the front door. For businesses, this is not just a UX problem. It is a trust issue.  A poorly executed login flow can make users question your security practices, no matter how […]

What If Shakespeare Had Twitter? How Social Media Is Changing Academic Writing Forever

If William Shakespeare were alive today, it’s interesting to think about how he might have used social media. Would he have shared his famous soliloquies on Twitter in 280 characters? Or perhaps posted about his creative process? While we can only imagine, it’s clear that social media has completely changed how academic writing and research […]

How AI Video Generators Are Transforming Social Media Content Creation

Creating fresh, scroll-stopping video content for social media used to require time, equipment, and a professional editor—or at least a few sleepless nights. But today, creators and brands are embracing smarter, faster ways to bring their ideas to life. At the heart of this shift is the power of the AI video generator—a tool that’s […]

Why Social Media Managers Should Care About Online Privacy

Social media managers have a lot on their plates. From scheduling content and monitoring trends to engaging with followers and running paid campaigns, their digital lives are constantly on display. But in the midst of all this hustle, there’s one crucial aspect that often gets overlooked: online privacy. Most social media managers don’t realize how […]

How to See All Photos You’re Tagged In on Instagram — Even the Hidden Ones

Using Instagram feels like playing a mini-game. Some content is openly available to users and accessible to everyone, but some is like a secret room, reserved for the most resourceful and curious. Hopefully, you’re one of those advanced users. This is how Instagram handles deleted content: from the platform’s perspective, it no longer exists if […]